Seller Fulfilled Prime Fulfilment

Seller Fulfilled Prime (SFP) is an Amazon program that allows sellers to deliver Prime-eligible orders directly from their own warehouse—or through a third-party logistics provider like PackPro. It’s designed for businesses that want to retain full control over their inventory, shipping, and operations, without relying on Amazon’s fulfilment network (FBA).

Unlike FBA, where you’re required to send stock into Amazon’s warehouses (along with strict prep rules and rising fees), SFP gives you the freedom to keep your products at a location that works for you. You still offer customers the fast, reliable shipping experience they expect with the Prime badge—but on your own terms.

With SFP, you can reduce overhead costs tied to storage and long-term inventory fees, maintain greater flexibility in how you manage stock levels, and use your own branded packaging. More importantly, you’re not locked into Amazon’s fulfilment systems, which can be restrictive for multichannel sellers or brands with complex product ranges.

At PackPro, we make Seller Fulfilled Prime easy to manage. Our warehouse integrates directly with Amazon to ensure real-time order syncing, fast dispatch, accurate tracking, and on-time delivery—so you meet Amazon’s Prime standards without the usual stress.

By participating in Seller Fulfilled Prime (SFP), you open up your products to millions of Prime customers—without being tied to Amazon’s fulfilment network. Instead of sending your entire inventory into Amazon’s warehouses, you can keep stock in a location that suits your business, whether that’s your own premises or a trusted third-party logistics provider like PackPro.

This approach keeps your storage and fulfilment costs more predictable and often lower, particularly if you deal with oversized goods, slower-moving SKUs, or seasonal stock fluctuations. You’re not hit with unexpected FBA storage charges or prep penalties, which means better margin control and fewer logistical headaches.

More importantly, SFP gives you complete visibility over your inventory and packaging. You can maintain quality control across your orders, customise your packaging to reflect your brand, and adapt your fulfilment processes as your business evolves—something that’s often limited under FBA.

Partnering with a provider like PackPro means you get all the benefits of SFP without the operational burden. We handle the order syncing, pick and pack, same-day dispatch, tracking uploads, and returns handling to Amazon’s exact standards. So while we manage the performance side, you stay in control of how your business runs—backed by a fulfilment partner that’s as committed to your success as you are.

Amazon requires sellers in the SFP program to meet strict performance standards, including fast despatch times—often same-day or next-day—weekend order processing, and a consistent on-time delivery rate of over 99%. They also expect excellent customer service, with low cancellation rates, minimal order defects, and accurate tracking uploaded on time for every shipment.

Maintaining this level of consistency can be demanding, especially for sellers managing high order volumes or multiple sales channels. That’s why many choose to partner with fulfilment experts like PackPro. Our team is experienced in meeting Amazon’s SFP requirements, ensuring every order is picked, packed, and dispatched on time, every time. With us handling the logistics, you reduce the risk of falling below Amazon’s thresholds—helping you stay eligible for the Prime badge and avoid costly account suspensions.

For many sellers, switching from FBA to SFP can be a smart move—especially if you want more control over your inventory, shipping processes, and overall costs. While FBA offers convenience, it often comes with a long list of fees that can erode your profit margins over time. These include long-term storage charges, peak season surcharges, removal fees, and unexpected prep penalties—all of which can make financial planning more difficult and unpredictable.

With Seller Fulfilled Prime through PackPro, you avoid many of those hidden costs by storing and shipping your products through our fulfilment centre instead. Our system is designed to meet Amazon’s Prime delivery standards while giving you far more flexibility and transparency. You retain control over your stock levels, packaging preferences, and despatch strategy—without compromising on speed or reliability.

We work closely with sellers to ensure that every order is picked, packed, and despatched on time, so you stay compliant with Amazon’s SFP performance metrics while keeping your fulfilment costs steady and manageable. If reducing your dependency on Amazon warehouses and avoiding fluctuating FBA charges is important, SFP with PackPro offers a practical, cost-effective alternative that gives you more freedom as your business grows.

Yes. While Seller Fulfilled Prime specifically covers Amazon Prime orders fulfilled from your warehouse or a 3PL like PackPro, our services go far beyond SFP alone. We support sellers using FBA by managing prep work, labelling, bundling, and coordinating inbound shipments to Amazon’s fulfilment centres. We also assist FBM sellers who fulfil their own Amazon orders but want a reliable partner to handle the logistics behind the scenes.

In addition to Amazon, we handle fulfilment for a wide range of eCommerce platforms—including Shopify, eBay, WooCommerce, and others—providing true multichannel support under one roof. Whether you’re dispatching Prime orders via SFP, sending inventory into FBA, or running a hybrid approach, PackPro offers a centralised and dependable fulfilment service to keep every part of your operation moving efficiently.

No matter how your business evolves, we’re here to scale with you.