TikTok isn’t just shaping trends – it’s transforming the way people shop. With over a billion active users worldwide and millions in the UK engaging daily, TikTok Shop has become a direct-sales powerhouse where entertainment meets instant conversion.
In this blog, we’ll dive into the biggest TikTok Shop UK trends for 2025 and highlight the top-selling TikTok products driving demand right now. From viral beauty favourites and clever home gadgets to collectibles, pet accessories, and more, you’ll see exactly what’s capturing shoppers’ attention on TikTok this year (so far).
Table of Contents
What Are the Requirements to Sell on TikTok Shop?
Before diving into virality, here’s what you’ll need:
– Be over 18 years old, with a valid UK ID (passport or driver’s license)
– If selling as a business, you must have a UK-registered company, a UK address, and be ready to provide proof (e.g., business license or incorporation certificate)
– TikTok may also require a minimum follower count—some sources note thresholds like 1,000 followers TikTok.
– You’ll need to register via the Seller Centre, submit verification documents, and follow TikTok’s fulfilment guidelines.
Once approved, you can begin listing products and tapping into TikTok Shop’s power.
Is Selling on TikTok Shop Worth It?
With over a billion global users and millions shopping in the UK, TikTok isn’t just setting trends — it’s changing how people buy. In fact, the 2025 TikTok Shop UK trend report shows that 58% of users shop directly through the app, and 55% make purchases after seeing a product in a video.
These numbers show just how powerful TikTok has become for eCommerce. But does that mean it’s the right platform for your business? That depends on your products, audience, and ability to keep up with trends.
We’ve broken it all down in our full guide on Is Selling on TikTok Shop Worth It? – exploring the benefits, challenges, and what it really takes to succeed.
10 Trending TikTok Genres Right Now
If you’re planning to sell on TikTok Shop, knowing what’s trending is just as important as understanding how the platform works. With millions of UK shoppers influenced by TikTok content daily, certain product categories consistently drive the highest engagement and fastest sales.
From viral beauty products and home gadgets to collectibles, wellness items, and more, these are the top 10 TikTok Shop genres dominating in 2025 — the ones shaping buyer behaviour and driving demand across the UK.
1. Beauty & Personal Care:
TikTok has become one of the UK’s most influential beauty retailers, even overtaking several high-street giants. Its creator-first approach drives this growth, with tutorials, transformations, and “GRWM” (Get Ready With Me) videos fuelling impulsive buying.
TikTok Shop is now the UK’s fourth-largest beauty retailer, and Beauty & Personal Care accounts for over 42% of total GMV in the UK. One standout success is the Wonderskin Lip Stain, which sells one unit every five seconds, contributing to a 13% rise in UK sales this year and cementing its place as one of the platform’s fastest sellers.
Why it matters for brands: TikTok rewards authentic, relatable content. Smaller brands can compete directly with big names if they embrace creator-led marketing.
2. Home & Kitchen Gadgets
TikTok’s love for clever, time-saving solutions has made home and kitchen gadgets one of its fastest-growing genres. Short, satisfying demos showcasing organisation hacks, multifunctional tools, and décor-driven products dominate engagement.
TikTok’s UK Shopping Report 2025 shows rising interest in “Scandinavian kitchens” and “modern farmhouse décor”, highlighting demand for products that look great on camera and make life easier.
A standout example is the Ninja Cordless Blender, which went viral thanks to smoothie and protein shake tutorials – driving an 1,800% surge in orders this year.
Why it matters for brands: Visually appealing, demo-friendly products thrive on TikTok. If creators can showcase it in seconds, the algorithm does the rest.
3. Collectibles & Nostalgia-Driven Fashion
TikTok is rewriting the rules of collectibles. From limited-edition figurines to Y2K-inspired clothing, niche fandoms drive explosive growth through haul videos and creator-led micro-trends.
– Labubu-related content reached 1.1B TikTok video views in 2025, with demand growing 819% YoY.
– Nostalgia trends, like “stretchy soft dad-fit” denim, also drove a 27% order increase between March and May 2025.
Why it matters for brands: TikTok thrives on identity-driven shopping. If your product taps into nostalgia or fandoms, virality can follow quickly.
4. Functional Foods & High-Protein Snacks
Creators are redefining food marketing. Day-in-the-life videos and recipe hacks make high-protein snacks, gut health boosters, and functional foods an easy sell.
– #HighProtein content surpassed 820M UK TikTok views in 2025.
– Sales of functional food products grew 265% YoY on TikTok Shop.
Why it matters for brands: Short, snackable video formats convert incredibly well in food – especially when paired with UGC and influencer-driven content.
5. Jewellery & Accessories via TikTok LIVE
TikTok LIVE has supercharged jewellery sales in the UK, making it a top-performing subgenre within fashion. Sellers host styling sessions and Q&As where customers can see products in real time and purchase without leaving the app.
– Rani & Co reports earning over £1,000 per week through TikTok LIVE, while other UK jewellery sellers generate between £1,000–£1,500 weekly, with more than 50% of their total revenue coming directly from TikTok LIVE sessions.
– Over 6,000 TikTok Shop LIVEs are hosted daily in the UK, driving rapid buyer engagement.
Why it matters for brands: TikTok LIVE is less saturated than ads — making it one of the most effective ways to build community while driving consistent sales.
6. Subscription Boxes (Beauty, Lifestyle & Food)
TikTok loves unboxing content, and subscription box brands benefit massively from it. From beauty kits and lifestyle bundles to pet treat boxes, creators fuel recurring purchases by showing exactly what’s inside.
Why it matters for brands:
This isn’t just one-off revenue -unboxing helps turn first-time buyers into long-term subscribers. After all, #unboxing content has generated 44.3 billion views on TikTok since 2018, highlighting how highly users respond to this format
7. Pet Supplies & Accessories
TikTok’s thriving #PetTok community drives massive demand for interactive toys, grooming tools, treat dispensers, and cute pet costumes. With thousands of creators sharing their pets daily, pet brands have a unique chance to generate viral traction.
Why it matters for brands:
Pet owners naturally create free, authentic UGC — all you need is a product that’s cute or clever enough to star in a video. In the UK:
– Herbal Dog Company Official has already generated over £2.47M in total GMV, with £8.22K in just the past week.
– Groomi Pet Care became the first UK pet brand to hit £1M in TikTok Shop sales, proving the demand for viral pet products.
These UK-based examples show how pet brands can turn TikTok’s massive organic reach into real, sustained revenue.
8. Seasonal & Event-Driven Apparel
TikTok drives instant shopping spikes around cultural events, festivals, heatwaves, and trending fashion moments. Creator-led outfit inspiration and viral styling videos push products into the spotlight, generating rapid sales surges.
During summer 2025, TikTok Shop reported a 640% spike in CoolTowel sales and a 276% jump in inflatable pool purchases during the UK heatwave. Even outside seasonal events, TikTok shapes core fashion trends — for example, stretchy soft denim jeans became a top seller this year, seeing a 27% increase in orders thanks to styling tutorials and live try-ons.
Why it matters for brands: TikTok compresses demand cycles. Trends peak in days, not months, so brands that prepare inventory early are better positioned to capitalise on these fast-moving opportunities.
9. LED & Aesthetic Room Décor
LED lighting and aesthetic room decor have become major growth areas in the UK home improvement space. The UK LED lighting market was valued at around USD 2.9 billion in 2024 and is expected to reach roughly USD 6 billion by 2033. The wider home decor market is valued at about USD 24.59 billion in 2025, which shows how strong demand is for products that help people personalise their living spaces.
Search interest in LED strip lights has also risen sharply, with noticeable peaks throughout late 2024 and continuing into 2025. These lights are no longer seen as simple practical items. They are now viewed as core decor pieces, heavily influenced by social media trends and aesthetic room videos that inspire quick upgrades.
Why it matters for brands: trends in this space move fast. Products that look good on camera often surge in popularity with little warning. Brands that keep stock ready for sudden demand have a much better chance of capturing these fast moving sales spikes.
10. Fitness & Wellness Products
TikTok has become a major driver for the UK’s booming fitness and wellness market, where short, educational videos inspire quick purchasing decisions. With content around health, workouts, and lifestyle trends dominating the platform, creators are helping brands reach massive audiences in seconds.
The numbers speak for themselves: #wellness has over 9.6B views and #nutrition tops 11B views in the UK alone. TikTok Shop’s dedicated Wellness category – featuring brands like Holland & Barrett, Nutravita, and MyProtein – continues to grow rapidly as more creators push affordable, creator-friendly products that fit perfectly with TikTok’s quick, educational video culture.
With the UK’s social commerce market projected to hit £16B by 2028, fitness and wellness products are expected to remain one of TikTok Shop’s fastest-growing categories, driven by influencer-led marketing and highly engaged communities.
How to Find Trending Products on TikTok Shop
Here are practical ways to stay ahead:
– Explore TikTok’s Creative Center – Top Products tab for real-time trend data.
– Monitor TikTok’s UK Shopping Trend Report for categories such as fashion, beauty, and collectibles.
– Keep an eye on viral hashtags: #TikTokMadeMeBuyIt, #PetTok, #BeautyTok.
– Watch creators – if a product gets featured by influencers, it’s more likely to take off.
– Explore “shopable” videos and live streams for what’s currently in high demand.
Sell on TikTok Shop with PackPro Fulfilment
Selling on TikTok Shop is one thing — keeping up with fast-moving demand is another. Understanding your expected TikTok Shop delivery time is key, especially with strict five-day targets for UK sellers. That’s where PackPro’s TikTok Fulfilment services come in.
As a trusted 3PL Fulfilment Company for TikTok Shop sellers, PackPro helps you:
– Store, pick & pack, and ship TikTok Shop orders efficiently
– Integrate directly with TikTok Shop systems for real-time order syncing
– Offer fast and affordable delivery that meets customer expectations
Scale your TikTok Shop business without worrying about fulfilment headaches
Final Thoughts: Trending Products on TikTok 2025
TikTok Shop is reshaping the way people discover and buy products in the UK, turning viral trends into instant sales opportunities. From beauty favourites and clever home gadgets to fitness essentials and nostalgic collectibles, the platform has created a marketplace where entertainment and shopping go hand in hand.
For sellers, the key to success is staying ahead of the curve. Understanding which products are driving engagement today can help you position your business to capture demand tomorrow. With TikTok’s influence continuing to grow — and billions of views shaping what consumers want — being prepared for these shifts is no longer optional.
If you’re ready to take advantage of TikTok Shop’s explosive growth, PackPro’s TikTok fulfilment services can help you keep up with fast-moving demand, integrate seamlessly with the platform, and deliver a smooth experience for your customers.
FAQs - Trending TikTok Products 2025
What is TikTok Shop and how does it work?
TikTok Shop is an integrated shopping feature that lets users buy products directly within the app. Sellers list their products, creators showcase them through videos and livestreams, and customers can purchase without leaving TikTok — combining entertainment and instant shopping.
Do I need a business to sell on TikTok Shop UK?
Not necessarily. Individuals can register as sellers with a valid UK ID, but if you’re selling as a business, you’ll need a UK-registered company, a UK address, and relevant verification documents.
What types of products sell best on TikTok Shop?
Based on 2025 data, beauty products, home gadgets, collectibles, fitness gear, pet accessories, and subscription boxes are among the top performers. TikTok thrives on visually engaging, demo-friendly, and trending products that creators can showcase quickly.
How do I find trending products on TikTok Shop?
You can:
Check TikTok’s Creative Center → Top Products tab
Monitor the UK Shopping Trend Report
Track viral hashtags like #TikTokMadeMeBuyIt, #BeautyTok, and #PetTok
Watch creators and influencers — if they’re featuring a product, demand usually spikes fast.
How much does it cost to sell on TikTok Shop UK?
TikTok charges a commission fee per sale, typically around 5%, but this can vary depending on your category. There are no upfront listing fees, making it accessible for smaller brands and individual sellers.
How can PackPro help TikTok Shop sellers?
PackPro offers TikTok fulfilment services that integrate directly with your TikTok Shop account, helping you manage inventory, pick, pack, and ship orders quickly. With fast delivery and efficient operations, you can scale your business without worrying about logistics.