For eCommerce businesses, Amazon FBA fulfilment has long been a go-to solution. It’s hard to argue with the appeal: access to Amazon Prime’s massive customer base, automated logistics, and hands-off fulfilment. But is relying solely on Amazon the best choice for long-term growth?
As competitive and fast-paced as eCommerce is, sticking with one fulfilment strategy can limit your seller journey. Diversifying your fulfilment strategy, whether you complement FBA with Amazon fulfilment alternatives or explore other channels, opens the door to new opportunities. Let’s delve into why branching out is essential for growing your business.
The Limitations of Relying Solely on Amazon FBA Fulfilment
Amazon’s FBA system is undoubtedly powerful, but it’s not without drawbacks. Sellers often face challenges like high fees, strict packaging guidelines, and limited branding options. For example:
High Fees: FBA fees can eat into your profits, especially for low-margin products like supplements or bulk items.
Brand Restrictions: FBA’s standardised packaging prevents businesses from showcasing their brand.
Backorders: During peak seasons, stock shortages can leave sellers scrambling to restock, resulting in missed opportunities and unhappy customers.
Relying solely on Amazon means putting your business at the mercy of their systems, rules, and capacity. This is where diversifying with Amazon fulfilment alternatives, such as Seller Fulfilled Prime (SFP) or partnering with a UK 3PL fulfilment centre, can be a game-changer.
What Are Amazon Fulfilment Alternatives?
Amazon fulfilment alternatives offer businesses the ability to maintain control over logistics while still reaping the benefits of multi-channel selling. For example:
Seller Fulfilled Prime (SFP): This allows sellers to fulfil Prime orders directly from their own warehouse or through 3PL logistics services, giving you access to Prime customers without committing to FBA.
UK 3PL Fulfilment Centres: Third-party logistics (3PL) providers, like PackPro, can handle everything from inventory management to pick & pack services. Unlike FBA, these services are customisable to suit your brand’s needs.
Multi-Channel Fulfilment: Many 3PLs can integrate with Seller Central Amazon, eBay, Shopify, and more, making it easy to manage inventory and shipping across platforms.
How Diversifying Helps Scale Your eCommerce Business
Improved Brand Visibility
FBA fulfilment requires sellers to use Amazon-branded packaging, which means your brand identity takes a backseat. By working with a UK 3PL fulfilment centre like PackPro, you can use custom-branded packaging, inserts, and labels to build customer loyalty and make your brand memorable.
Cost Efficiency for Certain Product Types
Products like supplements often come with unique challenges. FBA fees for small, high-demand items can quickly add up, cutting into your profits. A 3PL can handle fulfilment with greater flexibility, offering competitive pricing and scalable services tailored to your business.
Backorder Management Made Easy
One of the biggest challenges sellers face is managing backorders. When stock runs out on Amazon, it can mean lost sales and customer dissatisfaction. Diversifying your fulfilment with a 3PL logistics service ensures you always have a backup plan. Many 3PLs offer inventory management systems that provide real-time updates, so you’re never caught off guard.
Greater Sales Channel Flexibility
Amazon is a powerful platform, but it’s not the only player in the game. Sellers who expand to platforms like Shopify, Etsy, or their own website need fulfilment that isn’t tied exclusively to Amazon. Partnering with a UK fulfilment centre allows you to sell across multiple channels without worrying about inconsistent logistics.
Why PackPro is the Perfect Partner for Diversified Fulfillment
At PackPro, we specialise in helping businesses diversify their logistics strategies. Whether you’re looking for supplement fulfilment, backorder solutions, or Amazon FBA prep, we offer scalable 3PL logistics services designed to grow with your business. Our multi-channel integrations connect with Seller Central Amazon, eBay, Shopify, and beyond, ensuring smooth operations across every platform.
With competitive pricing and fully customisable solutions, we empower businesses to take control of their fulfilment while reducing costs and building a stronger brand.
Final Thoughts
Diversifying your fulfilment strategy isn’t just about minimising risk—it’s about unlocking growth. By combining Amazon FBA with fulfilment alternatives like Seller Fulfilled Prime or 3PL logistics services, you can scale your operations, maintain brand identity, and improve customer satisfaction.
If you’re ready to explore the benefits of a diversified approach, PackPro is here to help. With expertise in Amazon FBA prep, multi-channel logistics, and custom solutions, we’ll make sure your business is set up for success—on Amazon and beyond.
