Seller Fulfilled Prime (SFP) lets Amazon sellers display the Prime badge on their listings while fulfilling orders themselves — giving the customer experience of Prime delivery without sending stock into FBA. To maintain SFP status, sellers must meet Amazon's strict delivery SLA: same-day dispatch for orders placed before the cut-off, tracked delivery and consistently high seller metrics.
PackPro's UK warehouse is approved for Seller Fulfilled Prime, dispatching via Amazon-approved carriers with label generation and tracking upload handled automatically. Our team maintains 99%+ on-time dispatch rates and 99.9% order accuracy to keep your SFP metrics within Amazon's required thresholds.