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Why eCommerce Sellers Must Track Profits to Succeed

Seller Margins eCommerce Analytics WMS Inventory Planning Restocking PPC Data Insights Platform UK US Europe
Introduction
Importance of Tracking Profits
Seller Margins
3PL + Seller Margins
Conclusion
Final Thoughts

 

A solid fulfilment strategy is crucial for eCommerce success, but it’s only half the equation. Many sellers focus entirely on getting orders out the door quickly, using reliable 3PL logistics and pick & pack services, but neglect a critical aspect of their business—profit tracking. Without a clear understanding of your actual profits, all the efficiency in the world won’t guarantee sustainable growth.

The Importance of Tracking Profits

When you’re running an eCommerce business, revenue can be deceiving. High sales figures might look impressive, but hidden costs like storage fees, fulfilment charges, shipping, returns, and marketplace fees can eat away at your margins. If you’re not tracking these costs in real-time, you could be operating at a loss without even realising it.

This is especially true for Amazon sellers, where fees and fluctuating costs make profit calculations complicated. You need a system that gives you complete visibility into your earnings, beyond just what’s sitting in your seller account.

Additionally, cash flow management becomes increasingly difficult without accurate profit tracking. Many sellers find themselves reinvesting in inventory and advertising without understanding their true profitability. This can lead to overextension, cash shortages, and even business failure. A good analytics tool prevents this by showing you exactly where your money is going and helping you make data-driven decisions.

Seller Margins: The Best Profit Analytics Tool

This is where Seller Margins comes in. Designed by sellers, for sellers, Seller Margins gives you a clear, real-time breakdown of all your eCommerce costs, helping you track true profitability. Whether you’re selling on Amazon, Shopify, or eBay, Seller Margins pulls in data from all your channels and calculates your actual margins, factoring in every possible fee and cost.

For Amazon sellers, Amazon seller analytics is a game-changer. Seller Margins ensures you’re not just relying on Amazon’s reports but instead have a full, accurate picture of your profits. This means you can make smarter decisions, adjust pricing when needed, and maximise your earnings without guesswork.

Beyond just tracking profits, Seller Margins provides insights that can help you refine your business strategy. For instance, you can see which products are the most profitable after all expenses are considered, allowing you to focus on high-margin items rather than just best-sellers. You can also identify trends in expenses, such as increasing fulfilment costs, and take action before they eat into your margins.

Seller Margins also offers a powerful WMS (Warehouse Management System) designed to streamline inventory management. Whether you’re handling your own stock or working with a 3PL, the WMS helps you track inventory levels in real time, optimise stock allocation, and reduce fulfilment errors. By integrating with your sales channels, it ensures that your inventory is always up to date, preventing overselling and stockouts.

Another key feature is its ability to track performance over time. Seasonal fluctuations, promotional periods, and external factors can all impact profitability. With Seller Margins, you can compare past data, identify patterns, and plan ahead, ensuring that every decision you make is backed by accurate financial insights.

The Perfect Combination: A Reliable 3PL and Seller Margins

Using an efficient 3PL logistics partner like PackPro for pick & pack services ensures that your fulfilment is running smoothly, but pairing that with powerful profit analytics like Seller Margins ensures that your business is financially sound. The combination of these two elements—strong fulfilment and accurate profit tracking—sets eCommerce businesses apart and creates a foundation for long-term growth.

Moreover, Seller Margins helps you analyse your fulfilment costs and evaluate whether your 3PL provider is cost-effective. You can assess if you’re overspending on fulfilment or if there are opportunities to negotiate better rates. This level of insight allows you to not only streamline operations but also protect your bottom line.

As an eCommerce seller, understanding your profits is just as important as having a smooth fulfilment process. If you’re serious about growing your business, don’t just focus on logistics. Make sure you’re tracking your real profits with Seller Margins, so you can scale with confidence and avoid costly mistakes. With the right tools in place, you can build a business that is not just operationally efficient but also financially successful.

Final Thoughts

Fast shipping is no longer optional—it’s a necessity for any successful Shopify business. By partnering with a UK fulfilment centre, Shopify sellers can offer quicker delivery, lower costs, and better customer experiences. With the added benefits of third-party fulfilment UK, businesses can focus on growth rather than logistics.

If you’re ready to upgrade your Shopify fulfilment and improve your shipping speeds, PackPro is here to help. Get in touch today to find out how we can support your eCommerce success.