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Is Selling on TikTok Shop Worth It in 2025?
TikTok has quickly evolved from a viral video platform into one of the fastest-growing eCommerce marketplaces in the UK. With 24.8 million active UK users as of 2025, TikTok Shop gives brands the chance to reach massive audiences and sell products directly through the app.
But is it actually worth it for your business?
In this guide, we’ll break down how TikTok Shop works, the latest selling trends, the pros and cons, and why choosing the right TikTok fulfilment strategy can make the difference between scaling successfully and falling behind.
Understanding TikTok Shop
Launched globally in September 2023, TikTok Shop integrates eCommerce directly into the platform, allowing businesses to sell products without requiring buyers to leave the app.
There are three main ways sellers can showcase and sell their products:
1. In-Feed Shoppable Videos
Shoppable tags are embedded directly into TikTok videos, allowing viewers to tap and buy instantly.
2. Live Shopping
TikTok sellers and influencers host real-time livestreams, demonstrating products and answering questions. This format converts extremely well — some UK brands make £1,000–£1,500 per stream just in jewellery sales.
3. Product Showcase
TikTok Shop also provides a dedicated storefront within each seller’s profile, where customers can browse and purchase products directly.
By combining entertainment and shopping, TikTok has shortened the buying journey to just a few clicks — giving sellers a powerful tool for converting social engagement into revenue.
TikTok’s User Base: Why the Opportunity Is Huge
TikTok’s influence in the UK can’t be overstated. With over 24 million active users, the platform is now one of the country’s largest social commerce channels — and it’s still growing. Globally, TikTok has 1.9 billion monthly active users as of Q1 2025, up 13% year-on-year.
Key UK audience insights:
42% of users are aged 18–34 — the prime demographic for social shopping.
TikTok users open the app 11 times per day on average.
TikTok is now the fourth-largest beauty retailer in the UK, with a beauty product sold every single second on TikTok Shop.
For UK sellers, this audience reach represents a huge opportunity — but also a highly competitive space. To succeed, sellers need more than a trending product; they need the right content and fulfilment strategy to keep up with demand.
Pros of Selling on TikTok Shop
TikTok Shop offers huge potential for UK sellers, especially if you’re targeting products with high visual appeal. Here are some of the main benefits:
1. Massive Audience Reach
With 24.8M UK users and billions worldwide, TikTok offers sellers a chance to reach huge audiences in seconds.
2. High Purchase Intent
Unlike other platforms where engagement doesn’t always translate into sales, TikTok drives fast buying decisions. Research shows that 44% of UK TikTok users have purchased directly from TikTok Shop — and one in four buys at least once a month.
3. Viral Marketing Potential
TikTok’s algorithm allows products to go viral organically, without needing a huge ad budget. With the right product and content strategy, your videos can reach hundreds of thousands of potential buyers overnight.
4. Lower Advertising Costs
Compared to Instagram and Facebook, TikTok advertising tends to be more cost-effective. Sellers can test products faster with smaller budgets — perfect for startups and emerging brands.
5. Seamless Social Commerce Experience
Because TikTok integrates product discovery and purchase into one platform, users don’t need to leave the app. This frictionless buying process significantly improves conversion rates.
Cons of Selling on TikTok Shop
While TikTok Shop presents huge opportunities, it’s important to understand the challenges and risks before diving in.
1. Intense Competition
TikTok’s explosive growth has attracted thousands of UK sellers. Standing out requires high-quality content, effective influencer partnerships, and a solid fulfilment strategy. Without these, it’s easy to get lost in the noise.
2. Platform Fees and Costs
TikTok Shop charges a 5–9% commission per sale, depending on the product category. While still competitive compared to Amazon or eBay, these fees can eat into profit margins, especially for low-cost items.
If you’re selling low-margin products, check out our upcoming guide on how much it costs to sell on TikTok Shop for a deeper breakdown of fees, advertising costs, and fulfilment expenses.
3. Reliance on the TikTok Algorithm
TikTok’s algorithm is powerful but unpredictable. One viral video can generate thousands of sales overnight, but there’s no guarantee of sustained visibility. Sellers need a content strategy and consistent posting schedule to maintain reach.
For sellers looking to boost their visibility, we’ll link to our TikTok algorithm guide in an upcoming blog, where we break down how TikTok rewards fast fulfilment and engagement.
4. Fast Fulfilment Pressure
TikTok users expect quick delivery, especially for trending products. Delays can lead to refunds, negative reviews, and missed opportunities. TikTok’s five-day shipping rule isn’t just a guideline — it directly affects your visibility and refund rate. Sellers who understand how TikTok Shipping is calculated are better equipped to avoid penalties and keep orders flowing smoothly.
This is where choosing the right TikTok fulfilment strategy matters. Whether you manage orders yourself or work with a 3PL, keeping up with viral demand is essential.
5. Trends Change Overnight
A product that’s trending today may be forgotten tomorrow. Sellers need to stay agile, monitor consumer behaviour, and update their stock quickly to avoid holding onto unsellable inventory.
For insights into what’s currently working, we’ll link to our TikTok Shop Product Trends 2025 blog — helping you stay ahead of the next viral wave.
Evaluating Earnings on TikTok Shop
One of the biggest questions for sellers is simple: can you actually make money on TikTok Shop? The answer is yes — but success depends on your products, content strategy, and fulfilment setup.
Potential Income Streams
TikTok offers multiple ways for sellers to generate revenue:
– Direct Product Sales: Sell via TikTok Shop’s integrated checkout.
– Affiliate Marketing: Pay influencers to promote your products for a commission.
– Livestream Shopping: High conversion rates, especially in beauty and lifestyle.
According to TikTok’s UK commerce report, sellers using livestream shopping convert up to 3x better than standard in-feed ads.
Case Studies: UK TikTok Success Stories
TikTok has created multi-million-pound businesses for UK sellers:
– Made by Mitchell, a beauty brand, generated £1.5 million in 12 hours during a TikTok Live shopping event.
– Jewelry sellers report earning £1,000–£1,500 per livestream through TikTok Shop.
– In TikTok’s 2024 UK commerce report, 42% of sellers reported increased revenue year-on-year after joining TikTok Shop.
The takeaway? TikTok Shop’s earnings potential is huge — but sellers need the right fulfilment and scaling strategy to capitalise on it.
Top Tips for Successful Selling on TikTok Shop
TikTok’s potential goes beyond simply listing products — sellers who thrive combine engaging content with strong fulfilment. Here are actionable tips to improve your success rate:
1. Create Compelling Content
Short-form videos drive discovery. Use storytelling, trending sounds, and product demos to boost visibility.
2. Leverage TikTok Ads
TikTok’s ad platform allows you to target your ideal audience based on behaviours, interests, and demographics — all at a lower cost than Meta ads.
3. Collaborate with Creators
Influencer partnerships can help build trust quickly. Look for micro-influencers in your niche for better engagement and lower fees.
4. Use Livestream Shopping to Drive Conversions
Livestream selling is TikTok Shop’s highest-converting channel. Encourage real-time interaction and exclusive discounts to increase sales.
5. Prioritise Fast Fulfilment and Stock Management
Going viral can generate thousands of orders overnight. Sellers who can’t dispatch quickly risk negative reviews and lost revenue.
This is where PackPro’s TikTok fulfilment services can help. From storage to picking, packing, and shipping, PackPro ensures you’re ready to scale without delays.
Conclusion: Is It Worth Selling on TikTok Shop in 2025?
TikTok Shop offers UK sellers huge opportunities to reach engaged audiences, generate sales, and build brands faster than ever before. But success isn’t guaranteed.
The brands winning on TikTok are those that:
Choose the right products at the right time
Create authentic, compelling content
Build partnerships with influencers
Optimise fulfilment to meet viral demand
If you want to take advantage of TikTok Shop’s growth in 2025, having the right logistics setup is key.
Ready to scale your TikTok sales?
Discover how PackPro fulfilment UK can help you deliver faster, keep up with demand, and maximise your profits.
FAQs - Selling on TikTok
How does TikTok Shop work for UK sellers?
TikTok Shop lets UK businesses sell products directly within the app. You can promote products through in-feed shoppable videos, livestream shopping events, and a dedicated TikTok Shop storefront on your profile.
The process is straightforward:
List products in your TikTok Shop seller account
Promote them via content or live streams
Customers buy without leaving the app
You manage fulfilment or integrate with a 3PL like PackPro’s TikTok fulfilment services to handle picking, packing, and shipping.
Is TikTok Shop worth it for UK businesses in 2025?
Yes — if you have the right product strategy and fulfilment setup. TikTok has over 24.8 million UK users and high purchase intent, with 44% of users buying directly via TikTok Shop.
However, competition is intense, and success depends on:
Choosing the right trending products
Creating engaging, authentic content
Using fast, reliable fulfilment to meet delivery expectations
What are the fees for selling on TikTok Shop?
TikTok Shop charges a 5–9% commission per sale in the UK, depending on your product category.
Other potential costs include:
Advertising spend (optional, but helps products gain traction)
Fulfilment expenses if you use a 3PL
Returns handling fees for customer refunds
What sells best on TikTok Shop in 2025?
Based on TikTok Shop UK data, the best-selling categories right now include:
Beauty products (perfume, skincare, lip glosses)
Clothing and accessories
Phone cases and gadget accessories
Lifestyle items like kitchenware and home décor
How much money can you make selling on TikTok Shop?
TikTok’s earnings potential is huge, but it depends on your:
Products (visual, impulse-friendly products perform best)
Content strategy (videos, live shopping, and creator collabs)
Fulfilment speed (TikTok rewards fast shippers)
Some UK success stories include:
Made by Mitchell — generated £1.5M in 12 hours during a TikTok Live shopping event
Jewellery sellers earning £1,000–£1,500 per livestream.
Do I need a 3PL for TikTok Shop fulfilment?
Not necessarily — but if your products go viral, working with a 3PL like PackPro can save you time, reduce delays, and keep customers happy.
Benefits of using PackPro’s TikTok fulfilment services include:
Same-day and next-day shipping options
Automated integration with TikTok Shop
Scalable fulfilment to handle thousands of orders overnight
Reduced risk of negative reviews caused by slow delivery
How fast does TikTok Shop deliver in the UK?
Delivery times vary based on whether sellers self-fulfil or use TikTok’s Fulfilment by TikTok (FBT) network or a 3PL.
TikTok’s own fulfilment service typically delivers within 3–5 working days.
Sellers handling fulfilment themselves may take longer if they don’t have the infrastructure in place.
Using a partner like PackPro can enable next-day TikTok shipping for UK buyers.