With TikTok continuing to dominate the social media landscape, businesses are increasingly asking: Is selling on TikTok worth it? TikTok Shop has opened up new opportunities for eCommerce brands, but is it the right platform for your business? In this blog, we’ll break down how selling on TikTok works, the hottest trends, the benefits and challenges, and how the right TikTok fulfilment strategy can make all the difference.
How TikTok Shop Works
TikTok Shop allows businesses and creators to sell products directly within the app. Unlike traditional eCommerce platforms, TikTok integrates shopping into content, making it seamless for users to discover and purchase products without leaving the app. There are three main ways sellers can promote their products:
In-Feed Videos – Shoppable product links are embedded in videos, allowing users to purchase instantly.
Live Shopping – Sellers and influencers host live streams showcasing products, which viewers can buy in real time.
Product Showcase – A dedicated storefront within a seller’s TikTok profile where all listed products can be browsed and purchased.
With its powerful algorithm and engaging content style, selling on TikTok has huge potential—but does it actually deliver results?
Best-Selling Products on TikTok in 2025
TikTok trends change rapidly, but some product categories consistently perform well. In the UK, the top-selling items on TikTok Shop in 2025 are heavily targeted towards female consumers:
Perfume – The leading category with 10,000 ads featuring perfume products in February alone, generating a massive 312 million impressions.
Jackets & Coats – This category had 6,000 ads running, attracting 32 million impressions.
Casual Dresses – A favourite with 5,000 ads and 61 million impressions.
Other top categories – Beauty supplements, lipsticks and lip glosses, clothing sets, phone cases and screen protectors, serums, and essence are all trending.
While these products are performing well now, TikTok’s fast-moving nature means trends can shift quickly. For instance, jackets and coats led the charts last month, but now perfume has taken over.
Benefits of Selling on TikTok
If you’re an eCommerce seller, TikTok offers some serious advantages:
Massive Audience Reach – Over 23 million TikTok users in the UK, providing an enormous potential customer base.
High Purchase Intent – Research shows that 44% of UK TikTok users have made a purchase directly on TikTok, with one in four buying at least once a month.
Strong Social Commerce Penetration – 56% of UK consumers have bought something via social media, rising to 73% for those under 45.
Viral Marketing Potential – TikTok’s algorithm can push products to millions of viewers overnight, leading to rapid sales spikes.
Lower Ad Costs – Compared to other platforms like Facebook and Instagram, TikTok’s paid advertising costs can be lower, making it a great option for start-ups and growing brands.
Challenges of Selling on TikTok
While the benefits are appealing, there are challenges that sellers should be aware of:
Trends Change Constantly – A product that’s viral today might be forgotten tomorrow. Sellers need to stay agile and continuously adapt their product lineup.
Intense Competition – Many sellers are now leveraging TikTok, making it harder to stand out without strong content and marketing strategies.
Fulfilment & Logistics Pressure – TikTok users expect fast shipping. If a seller can’t keep up with demand, it can result in negative reviews and lost sales.
Platform Fees – TikTok Shop takes a commission on every sale, reducing profit margins.
How to Succeed on TikTok Shop
To maximise your TikTok sales, here are some key strategies:
1. Create Engaging Content – Eye-catching videos, trends, and influencer collaborations help drive organic sales.
2. Leverage TikTok Ads – Running targeted ads can push your product to the right audience faster.
3. Use Live Shopping – Livestreams convert extremely well, especially when featuring influencers.
4. Stay on Top of Trends – Monitor which products are gaining traction and adjust your stock accordingly.
5. Optimise Your Fulfilment Strategy – Fast, reliable delivery is crucial. Poor fulfilment can lead to refunds, complaints, and lost customers.
For more in-depth strategies, check out our blog on Maximising TikTok Sales with Smarter Fulfilment Strategies.
Why TikTok Fulfilment Matters
One of the biggest challenges of selling on TikTok is keeping up with demand. A viral product can generate thousands of orders overnight. Without the right logistics in place, you risk delayed shipments, stockouts, and frustrated customers.
This is where eCommerce fulfilment services like PackPro can help. As a 3PL provider, PackPro can handle storage, picking, packing, and shipping, ensuring that TikTok sellers can focus on marketing and sales without worrying about fulfilment bottlenecks.
How PackPro Supports TikTok Sellers
Fast Order Processing – Same-day and next-day dispatch to meet TikTok’s fast-paced demand.
Cost-Effective Storage & Fulfilment – Competitive rates with no hidden fees.
Scalable Fulfilment – Whether you have 50 or 50,000 orders, PackPro can handle volume spikes.
Easy Integration – Easy connection with TikTok Shop for automated order processing.
For more details, check out our TikTok Fulfilment Services page.
Is Selling on TikTok Worth It?
For eCommerce brands that can keep up with TikTok’s fast-moving trends and high fulfilment expectations, selling on TikTok can be incredibly rewarding. With high engagement, strong conversion rates, and access to millions of buyers, the platform presents a huge opportunity for sellers who are willing to adapt.
However, success isn’t guaranteed. To thrive on TikTok Shop, you need a solid content strategy, an adaptable product lineup, and reliable fulfilment. Without these, it’s easy to fall behind.
If you’re ready to scale your TikTok business and need a fulfilment partner who can keep up, PackPro is here to help. Get in touch today to find out how we can handle your TikTok fulfilment needs and keep your customers happy.