Selling pet supplies online comes with unique challenges. Customers expect fast, reliable delivery, and they’re not just buying treats and toys—many pet owners rely on urgent shipments for essentials like food, medicine, and hygiene products. If you can’t deliver quickly, they’ll go elsewhere.
That’s where Seller Fulfilled Prime (SFP) comes in. This Amazon fulfilment model lets you offer Prime shipping speeds while keeping control of your inventory. But is it the best choice for your pet supply business? And how can a 3PL logistics provider help you manage the process without wasting time or overspending?
What Is Seller Fulfilled Prime?
Seller Fulfilled Prime (SFP) allows Amazon sellers to ship Prime orders from their own warehouse or a third-party fulfilment centre, instead of sending stock to Amazon’s warehouses through Fulfilled by Amazon (FBA).
For pet supply sellers, this means:
Keeping control over inventory – No need to split stock between Amazon’s fulfilment centres and your own storage.
Saving money on fulfilment fees – Avoid the increasing costs of Amazon FBA storage, especially during peak seasons.
Qualifying for the Prime badge – Your listings still show the Prime logo, which boosts customer trust and conversions.
Offering fast shipping without FBA – You remain in control of your supply chain but still meet Amazon’s high standards.
Amazon’s SFP programme is invitation-only, and to qualify, sellers must prove they can meet strict performance metrics, including:
– 99% on-time shipping rate
– Use of Amazon’s approved carriers
– Same-day dispatch for orders before the cut-off time
– Saturday deliveries where required
Want to know everything about Seller Fulfilled Prime? Visit our blog: Everything You Need to Know About Seller Fulfilled Prime.
Why Pet Supply Sellers Should Consider Seller Fulfilled Prime
Customers rely on fast deliveries for essential pet care items, and Seller Fulfilled Prime lets you meet those expectations without the drawbacks of FBA.
1. No More Amazon Storage Fees
Pet supplies—especially large bags of food, litter, and bulky accessories—can be expensive to store with Amazon. FBA’s long-term storage fees and peak-season surcharges can eat into your profits. With SFP, you store products yourself or with a 3PL logistics provider, cutting unnecessary costs.
2. More Control Over Inventory
With pet supplies fulfilment, stockouts can be a disaster. If Amazon deems your inventory too slow-moving, they could limit storage space—delaying shipments and frustrating customers. SFP lets you keep stock where you want it, avoiding this risk.
3. Easier Handling of Oversized or Heavy Products
Pet sellers often deal with large shaped products like cat trees, dog beds, and aquariums. FBA’s oversized storage fees can drain your profit margins—but with SFP, you avoid Amazon’s costly warehouse fees while still offering Prime shipping speeds.
4. Custom Branding and Packaging
Unlike FBA, where Amazon ships products in their own packaging, SFP lets you use branded packaging. This is huge for pet brands looking to build a strong identity and increase customer loyalty.
The Role of a 3PL Logistics Provider in Seller Fulfilled Prime
While SFP gives you more control, it also comes with strict shipping deadlines. If you fail to meet Amazon’s Prime standards, you risk losing your SFP status, which can have a direct impact on your sales.
This is why many pet sellers outsource their fulfilment to a 3PL logistics partner like PackPro. A t
How a 3PL Can Help with Seller Fulfilled Prime
Fast, Accurate Order Fulfilment – A 3PL logistics partner ensures that every order is picked, packed, and shipped within Amazon’s timeframes.
Lower Shipping Costs – 3PLs negotiate bulk shipping rates, which can significantly reduce your costs compared to shipping orders yourself.
Reliable Stock Management – Pet supplies fulfilment often involves managing multiple SKUs, expiration dates (for food), and bulky storage. A 3PL logistics provider keeps everything in check.
Scalability for Busy Periods – Pet sales surge during peak seasons and holidays. A 3PL logistics partner ensures you can handle high volumes without delays.
By outsourcing to a 3PL logistics provider, pet brands get the best of both worlds—the control of SFP without the burden of managing fulfilment in-house.
hird-party logistics provider can handle every aspect of the fulfilment process—helping you save time, money, and stress.
Is Seller Fulfilled Prime Right for Your Business?
While SFP has huge advantages, it’s not for every business. If you’re unsure whether to commit, consider the following:
Can you guarantee next-day shipping and meet Amazon’s strict delivery metrics?
Do you have the infrastructure to manage returns efficiently?
Are you struggling with FBA fees but still want Prime eligibility?
Would a 3PL logistics partner help you run things more smoothly?
If you’re still on the fence, check out our guide: Is Seller Fulfilled Prime Worth it for Your Business? to see if another fulfilment model might be a better fit for your animal supplies business.
Final Thoughts:
For pet supply sellers, Seller Fulfilled Prime offers a powerful way to provide fast, Prime-eligible shipping without relying on Amazon FBA.
The key to success? Efficient fulfilment. If you can’t meet Amazon’s shipping requirements on your own, partnering with a 3PL logistics provider can make all the difference.
By outsourcing pet supplies fulfilment to a 3PL logistics expert, you:
Save money on fulfilment and shipping
Stay compliant with Amazon’s strict standards
Scale your business without the hassle of managing warehouses
Looking for a 3PL logistics partner to handle your pet supplies fulfilment? Get in touch with PackPro today to see how we can help your business thrive.